They’re capturing Will very professionally and thoughtfully in very real moments.” I just think it feels authentic and real because it is. “In fact, it was an incredible pull-away shot at some beautiful ruins. “I didn’t know what it was and it was some of Will’s social,” Bailey explains. “He’s really learned how to connect with the audience, and he’s an amazing partner to the studios when it comes to digitally promoting his movies.”ĭisney film production chief Sean Bailey recalls that during a stop on Aladdin‘s world promotional tour in Amman, Jordan, he suddenly spotted a drone hovering overhead and became momentarily alarmed. “He’s been unbelievably methodical and committed to building a social presence,” says Doug Belgrad, who collaborated with Smith on some of his biggest hits at Sony, including Hitch and the Men in Black franchise, and is producing his upcoming Bad Boys for Life with Jerry Bruckheimer. The following year, he joined social media - a latecomer to be sure - and has quickly amassed 38.2 million followers on Instagram, 77 million on Facebook and 6.75 million on YouTube. He pressed CAA to surround him with a team that could harness his unique voice and carefree sensibility. ![]() A source says he became intrigued by Dwayne Johnson’s social media success and how it was translating into box office dollars. Around the same time he signed on for Bright, Smith made another pivotal change in his career trajectory. In fact, it’s what Smith is doing as a movie marketer that has studio execs most excited. “He is truly a multihyphenate, multitalented man for all seasons.” “Everything he does, he does brilliantly,” says Paramount chief Jim Gianopulos, who worked with Smith on 1996’s Independence Day and now on Gemini Man. In short, Smith has quietly become one of the most diversified megastars in Hollywood. 11 opening of Gemini Man, the Ang Lee-helmed sci-fi thriller that uses special effects to create a younger version of Smith squaring off against his current self. Meanwhile, he continues his day job and will face a major test with the Oct. In addition, Smith enjoys wide-ranging revenue streams that stretch well beyond his feature film wheelhouse - encompassing everything from a venture capital fund that was an early investor in Uber and now backs several tech startups, a German rights-holding company, a Smith family-owned water brand and a digital studio that has become one of the most influential creators of shortform content. A cross-platform holding company that the actor oversees with his wife, Jada Pinkett Smith, Westbrook is designed to expand the Smith family brand beyond film and TV into new media, technology and even merchandising. Perhaps as an insurance policy following his big-screen misfires, the rapper turned actor is now poised to make the leap to mogul status with a series of savvy social media moves and investments, including the July launch of Westbrook Inc.
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